Competitor Benchmarking
for a Steel Company
Value Delivered
The analysis revealed technology expansion efforts of competitors, coating properties being focused and composition details. Further, analysis also indicated impact of coating process on properties.
Problem to be solved
A leading steel manufacturer wanted to know what type of coating compositions are being researched by competitors and wanted to benchmark their research activity with competitors.
Solutions offered
GreyB studied the technology portfolio of multiple companies in metal coating domain and categorized the technology in various clusters like coating application in different industries, properties of coatings, coating process and compositions details of the coatings.
GreyB compared the technology portfolio of client with other companies to draw useful insights.
GreyB provided a presentation covering executive summary of the analysis and also delivered an online dashboard for internal use by clients team to compare various companies and coating parameters.