for a active pharma product
Client was able to use this analysis to decide on new markets for their product pipe line.
Problem to be solved
Client was interested in expanding their business and wanted to evaluate other countries where he can launch the drugs.
GreyB started the analysis by considering few parameters which gave an indication of high market potential in the selected countries. Few exemplary parameters were –
While providing this information, GreyB also prioritized the markets based on criteria like market potential, time to entry, current need and available competition which helped client in consuming the insights and deciding on future strategies.