Idea Generation

When solving a problem here at NorthStar, we often organize brainstorming sessions involving dozens of people to become idea machine guns. The generation of a huge heap of ideas, not [...]

Earlier, we discussed how DARPA makes sure that it indulges in breakthrough innovation and not in the incremental one, and the different processes DARPA follows to create and manage breakthrough [...]

If you are leading business and are responsible for its growth you might always be thinking about – What’s next? This ‘what’s next?’ is majorly about futuristic technologies for more than 80% of [...]

Every business wants to innovate but a will alone isn’t enough. During a survey by Accenture, 96% of executive agreed that their long-term success depends on developing new ideas. However, only a [...]

When confronted with the problem of supplying enormous solar panels into space, NASA engineers found the solution in ancient Japanese art of paper folding – origami. Be it supplying large [...]

Back in 2002, P&G was contemplating ideas to make its Pringles Potato Crisps more interesting and innovative. In the brainstorming session, someone shared an idea of printing pop culture [...]

Creativity and innovation! Many people get confused with a fact that these two terms are independently correlated with one another. Creativity is the generation of ingenious ideas whereas [...]

Do you know in 2008, an invention by a five-year-old on “Sweeping device with two heads” got patented? Some may consider this a shot in the dark, others may simply admit: an idea doesn’t need the [...]

Innovation starts by brainstorming, and by coming up with creative ideas and implementing them in your product/service to make it better than before. But, brainstorming does not always guarantee [...]

  Innovation is taking two things that already exist and putting them together in a new way. -Tom Freston What is Heuristic Ideation Technique? According to psychologists, ideas are simply a [...]