R&D Strategies

One of the key concepts of TRIZ theory is the Ideal Final Result or IFR or simply an ideal solution. Before we move ahead, let me explain what is an Ideal Final Result as the three scenarios [...]

Whether your company operates in a perfectly competitive market – competition is at its apex, or you are a lone wolf who stands out in the industry – alleged monopoly, you know one thing for [...]

If I ask you – “Do you want to innovate?” You’d answer, “Obviously, Yes.” Wait a moment though. Willingness alone is not going to help you innovate. You would also need a tried and tested method [...]

If Elon Musk, the then head of X.com, hadn’t had the foresight and the optimism in his competitor a few blocks away, we would not have known the present day Paypal as we do now. He had the vision [...]

It has remained a debatable topic whether innovation is driven by breakthrough technology or by customer needs. Whatever is the result of the debate, businesses can’t ignore customer needs. [...]

“I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.” -Bill Gates Here comes an important question – Where to direct the research [...]